The Three Core Pillars for Achieving High Occupancy in Serviced Apartments

To achieve and maintain high occupancy rates, serviced apartments must master three core elements: a superior location, market-aligned product design, and a professional, efficient operational system. These pillars are interdependent and collectively form the foundation of market competitiveness.

I. Strategic Positioning: Location as the Value Anchor
Location is a prerequisite determining the success or failure of a serviced apartment operation. Properties situated in urban core areas, near transportation hubs, or within established business districts naturally benefit from advantages in customer attraction and value preservation. A prime location not only directly enhances the property's appeal but also significantly reduces the challenges of market penetration and ongoing operations, laying a solid foundation for stable occupancy.

II. Product Logic: Precisely Meeting Market Demand
Product planning and design must be closely tailored to the actual needs of the target clientele. Units with moderate floor areas and reasonable total costs, such as those ranging from 36-55㎡, are particularly favored by business travelers and medium-to-long-term tenants. This product type fulfills functional requirements for comfortable living while offering high rental value for money, thereby improving asset utilization efficiency and investment returns. It serves as a crucial vehicle for achieving high occupancy rates.

III. Operational Empowerment: Building Long-Term Competitiveness through Professional Systems
Professional operational management is the core driver for enhancing asset value and sustaining high occupancy. Excellent operators achieve cost reduction and efficiency gains through standardized service procedures, intelligent management systems, and meticulous cost control. Whether through collaborating with international brands to introduce high-standard services or leveraging technology to optimize operational efficiency, the goal is to build a sustainable operational model that ensures consistent and stable high returns.